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Like-for-like usually matters more than the price itself.
Many claims turn on whether the lower-priced item is really the same item. That means model, size, colour, bundle, and seller can all matter.
Short answer
Like-for-like usually means the same product, same variant, same seller type, and the same buying conditions, not just a similar-looking listing.
What to know first
Like-for-like usually means the same product, same variant, same seller type, and the same buying conditions, not just a similar-looking listing.
Model and variant usually need to match
Bundles and extras can break the comparison
Marketplace sellers often change the answer
What to do
Step 1
Check the product code or model number
Step 2
Check size, colour, storage, finish, or any other variant detail
Step 3
Check whether the lower-priced listing includes extras or bundle items
Step 4
Check whether the lower-priced listing is sold directly by the retailer
Common questions
Why do similar products get rejected?
Because retailers usually want an exact match, not just something close or from the same range.
Do bundles usually count?
Often not. If the lower-priced listing includes extra items or services, it may no longer be like-for-like.