Money Left on the Table

Help

Like-for-like usually matters more than the price itself.

Many claims turn on whether the lower-priced item is really the same item. That means model, size, colour, bundle, and seller can all matter.

Short answer

Like-for-like usually means the same product, same variant, same seller type, and the same buying conditions, not just a similar-looking listing.

What to know first

Like-for-like usually means the same product, same variant, same seller type, and the same buying conditions, not just a similar-looking listing.

Model and variant usually need to match

Bundles and extras can break the comparison

Marketplace sellers often change the answer

What to do

Step 1

Check the product code or model number

Step 2

Check size, colour, storage, finish, or any other variant detail

Step 3

Check whether the lower-priced listing includes extras or bundle items

Step 4

Check whether the lower-priced listing is sold directly by the retailer

Retailer guides

Common questions

Why do similar products get rejected?

Because retailers usually want an exact match, not just something close or from the same range.

Do bundles usually count?

Often not. If the lower-priced listing includes extra items or services, it may no longer be like-for-like.