Found a lower price after your AO delivery? The delivery date matters.
AO's after-purchase timing is usually linked to delivery rather than the order date. Record when the item arrived and check the current terms before claiming.
How the guarantee works
AO may refund the difference when the identical item is available for less and you contact it within the qualifying period after delivery.
Window
Usually 7 days from delivery date
Route
AO account support
Want us to watch the price?
Forward your AO receipt and we'll keep track of the deadline.
Forward your AO receipt email
We keep an eye on the live price once the item has been delivered
If the price drops, review the amount and act before the delivery-based window ends
At a glance
AO may refund the difference when the identical item is available for less and you contact it within the qualifying period after delivery.
How long you usually have
Usually 7 days from delivery date
What to keep ready
Order number and proof of the lower live price
How you usually claim
AO account support
How to make the claim
Step 1
Open AO order support from My AO or the AO support page.
Step 2
Use your order number and the cheaper live listing or screenshot.
Step 3
Submit it while the 7 day window from delivery is still open.
AO usually handles this through your AO account or order support rather than a plain claim email.
Because AO timing is tied to delivery, keep your order number and lower-price proof ready as soon as the item arrives.
Order support: 0161 470 1200
Before you make a claim
Use the delivery date when working out how much time may remain
Check the model, colour, stock status, delivery cost, and any promotional conditions
Save the lower listing and keep your AO order number ready
Common questions
Why is AO different from some other retailers?
Because the timing is usually tied to delivery, which makes it easier to forget than a simple purchase-date rule.
What usually matters with AO claims?
Matching item details, total landed cost, and acting while the live page is still available.
Retailer page
Want the shorter support-page version for AO?
The retailer page keeps the overview shorter. This guide is the practical claim-focused version.
Official route
Retailer policies and contact routes can change.
Use this guide to prepare, then check the retailer's current policy before submitting.
Useful next checks
Before you contact AO, confirm the deadline, save the live lower price, and check that the comparison is genuinely like for like.